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Decisions Lab

Incubated byAWS

A better product can still lose to a clearer competitor.

Simulate how specific buyer groups respond to the positioning options you are considering before Sales and Marketing commit to one direction.

  • Vamo
  • HKSTP
  • AppWorks
  • Finc
  • ElasticDash
  • DC
  • The D.H. Chen Foundation
  • IMLabs AI
  • Esperanza
  • DB Results
  • JoJo Ventures
  • Sourcy
  • Shift Control
  • Spelt
  • Infron
  • Fundfluent

Messaging decisions

Test what message resonates, without burning budget and pipeline.

Your target buyers

Which message makes you most interested in learning more?

  • Message A48%
  • Message B33%
  • Message C19%

Validation

96% match

Our simulation of more than 250 buyers' reactions to marketing messaging aligned with 96% of insights from the customer's interviews over six months.

7.6x higher consistency

In simulations across different buyer personas, our accuracy rate varied 7.6x less than the average of five frontier models.

Read Article

The three stages of a Decisions Lab engagement

How it works

Data Sources

Public

LinkedInRedditHacker NewsXSubstackarXiv+44 more

Custom connectors

SalesforcePostHog

Define your audience

Tell us who you want to understand and share the product, positioning, or messaging you want to test.

Who it's for

Built for messaging decisions that are becoming expensive to get wrong.

Scaling beyond early adopters

Your early customers understand the product, but the next stage requires a message that works beyond founder-led relationships.

Product launch

You have a proven product and an upcoming launch, but several ways of explaining its value still appear credible.

Market expansion

The product and message work for one buyer group. You need to see what should stay consistent and what should change in the message for another group you already sell to.

Repositioning

Your product has evolved, competitors are shaping the category, or the existing message no longer reflects why customers buy.

Testimonials

“We were about to launch Spelt's redesigned website and weren't sure whether the messaging would resonate with our target audience. Decisions Lab simulated reactions to the preview and picked up the same differences in audience responses we'd been hearing from real people.”

Matias SzarferFounder

FAQ

A better product can still lose to a clearer competitor.

Simulate how specific buyer groups respond to the positioning options you are considering before Sales and Marketing commit to one direction.