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Decisions Lab

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Predict what works. Then send.

Simulate your prospects' responses to find the perfect cold email for them.

Trusted by forward-thinking teams

Esperanza
DB Results
JoJo Ventures
Sourcy
Shift Control
Esperanza
DB Results
JoJo Ventures
Sourcy
Shift Control

Most Cold Emails Go Unanswered

SDRs automate volume but sacrifice results. Thousands of emails sent; zero replies received.
Early Pilot Results
20x reply rate
Lift from 0.3% to 6.7% in reply rate for an AI B2B SaaS company.

Same message. Different interpretations.

Decisions Lab analyzes how each prospect interprets your message, then optimizes it to resonate with their unique psychological profile.

“Many YC-backed founders are already using our platform to grow faster, so I wanted to see if...”

Head of Sales at AWS

Feedback

I don't care about growing faster but my reputation in front of the Fortune 500 CTOs.

Optimized Message

Many YC-backed founders are already using our platform to make their outreach feel boardroom-ready in front of Fortune 500 CTOs, so I wanted to see if...

Meeting Booked

Outreach Prospects Can't Ignore

Decisions Lab analyzes each prospect's digital footprint to build a psychological profile, then simulates how they'll react to your message.

Search prospects...
Your Prospects
247 leads
LC

Louis Cheung

Co-founder & CEO at Decisions Lab

EM

Elon Musk

CEO at Tesla

TC

Tim Cook

CEO at Apple

Select Prospects

Upload or sync your leads. We enrich each lead with contextual and behavioral data to build their mental model.

Persona diagram with labeled chips

Prospect-specific Personas

Decisions Lab creates a persona for each prospect based on public data to understand their psychographics, challenges, and preferred writing style.

Reaction chips and scored message

Simulate Before Sending

Simulate reactions before you hit send. Use likelihood scoring and predicted feedback to iterate toward the perfect message.

See It in Action

Prospect Simulation

Simulate outreach strategies for each prospect. Our model learns from actual outcomes and optimize the messages for the best predicted response.

Prospect Simulation

Search Leads

Build lead lists by role, function, location, and industry. Each prospect is enriched with psychographic context.

Search Leads

Company Knowledge

Add sales decks, pitch decks, one-pagers, case studies, and brochures. We'll extract key company details to personalize outreach.

Company Knowledge

Predictions You Can Trust

01

93% Real-World Accuracy

Live AI tests matched customer feedback with a 93% success rate in predicting which messages resonate.

02

2x Cultural Depth vs. OpenAI

We analyze twice as many cultural signals, so every subject line, hook, and frame hits the right note.

03

20 Billion Data-points

Our psychographic and behavioral dataset with 20 billion points creates one-to-one messaging at infinite scale.

Built for teams that care about...

01

Reputation

You believe your outreach reflects on your brand in inboxes, and you do not believe in spamming for replies.

02

Perfect Positioning

You sell technical solutions and need your message to land with different personas, so they actually get it and care.

03

Repeatable Growth

You want outbound to work as a system, not a series of guesses.

Ready to predict what works?

Join forward-thinking sales teams who are already using Decisions Lab to transform their outreach from guesswork to precision.

No credit card required. Start with 60 free prospects.